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a proven approach | services | experience | articles & tools | contact |
services
Develop the Story
Message Development Consulting
Services include:
Message Facilitation Workshops
See Deliver the Story.
Effective message development may not be complicated but it does
require discipline and insight. It's a matter of intersecting the target
audience's need with your most compelling solution. Telling your story
with this problem/solution approach is basic to most communications
efforts, whether you're talking to a friend or prospective customer.
Marketing and communications professionals often become frustrated
when customers and even employees don't "get the message." You may
have invested in a visual identity for your brand, but that's no
guarantee your brand will show up in written and verbal communication.
Therese Beale works with marketing teams to produce
messages that enable all voices to communicate the brand consistently,
whatever their roles may be within the organization.
Message Development Training
Beale Communications offers a unique message development workshop
that shows marketing communications professionals how to develop
compelling customer-centered messages that reflect brand positioning.
The hands-on workshop offers interactive break-out exercises plus insight
into message development practices of the world's leading
communications firms and well-known corporations. The message
development workshop is customized for each client's needs and ranges
from 1/2 day to day-long sessions for up to 20 people each.
Therese Beale walks management executives through development of core
messages that satisfy their business objectives yet reflect the key criteria
of persuasive communication. Each session results in an outlined message
platform that can be further developed for various communications executions.
a proven approach | services | experience | articles & tools | contact
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