75 - 90 — Wow!
Your score indicates you've identified what your target audience really needs and you know how to appeal to their interests in your communications. Your challenge is to keep your messages fresh and relevant by continually documenting new evidence— proof of your value in action.

46-74 — Ho Hum...
You have the right intentions, but somehow your story isn't being told effectively. Compare the scores in each section and identify the weak spots. Perhaps you have great market research, but you still haven't pinpointed your target customer's critical needs. Maybe you've invested in a terrific branding campaign, but still struggle with putting the brand into words that make a difference in all your communications programs. You have great potential to pull together messages that achieve your business objectives and demonstrate what you can do for your target audience.

Less than 45 — Zzzzz
It's difficult to arouse the audience's interest if you've neglected their interests or failed to prove what makes you different from everyone else trying to get their attention. It's time to take a closer look at what you're saying both internally and externally and devise a plan to create compelling core messages - the foundation for successful communication.

For insights, see Articles & Tools.

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